As part of their commitment to being environmentally friendly, Wiltshire condiment maker, Tracklements, is appealing to the local community to donate their unwanted medlar fruit this autumn. Tracklements transforms medlars, which would otherwise go to waste, into scrumptious Aromatic Medlar Jelly and donates 50p from the sale of each jar towards helping our bees.
25p from the sale of every jar is dedicated to purchasing bee-friendly medlar trees which are not only noted for their beautiful blossom but their ability to attract the nation’s much-loved buzzing insects when other blossom has faded. Another 25p from each jar will be donated to British Beekeepers Association, a charity committed to promoting the importance of the great British honeybee.
In the last year alone, the project raised nearly £1,000 towards helping the British bee and there are now 138 beautiful medlar trees planted across Britain.
If you have any medlars you won’t be using, give yourself a buzzy boost and give British bees a helping hand in the process. All you need to do is drop them off at Tracklements (SN16 0RD) from October 1st until November 29th. For full details on the project and on how to win a tree, visit www.tracklements.co.uk.
If you’re short of medlars to donate, you can still support the project by purchasing the sweet, fruity jelly when it’s made in November, just in time for an autumnal cheeseboard or warming winter roasts which it partners perfectly. You’ll have a goodwill glow after eating it too!